Chess piece

Strategy

Taking your business forward

Branding

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Need a new way to attract potential clients?

Consumer behaviour, trends and technology are constantly changing, you need a marketing plan that is adaptable with your business objectives to keep you competitive.  We can work with you through every step to create a marketing strategy which will help take your business forward.  After years of experience as an in-house marketing team, we are hard wired to use a strategic approach to every campaign.

Analysing Data

Using advanced analytical software, we examine the performance of your media and campaigns to see what has worked well, and what can be improved. In this ever changing world, it is important to understand if your product or your service offering is still relevant to your audience. Monitoring up to date consumer data, demographics and behaviours will identify new opportunities for your business.

Your Marketing Plan

After identifying new or untapped opportunities, we will work with you to create a framework that will outline marketing strategies in alignment with your business objectives. Your marketing plan defines your goals, target audience, metrics and budget. It will give you focus and help you to avoid spending on spontaneous campaigns that are less likely to provide the desired results.

Key Messaging

We create compelling messages to reach and resonate with your audience, using the correct tone and language. This builds trust and loyalty, and creates a sense of community that can expand your identity beyond just what you offer as a service or product - the ‘secret sauce’ that everyone is looking for.

Branding - connect to your customer with authenticity

Your brand should be a descriptive construct of the many different factors that resonate to your audience.  It should give your audience a clear sense of who you are, your values and what separates you from competitors.  We will help you create a brand that drives growth and continue to work with you to clarify, develop and establish your brand identity.

Understand your target audience

We will examine your position within your marketplace to identify your strengths and points of difference.

Pinpointing unmet needs for your target audience can benefit your brand and reframe your service or product offering.

Set yourself apart

Your brand is the fingerprint of your business which gives you an edge in an increasingly competitive market place. We can help you convey your unique USP with logo design and brand guidelines.

Develop a personality

We have developed a robust process to define your personality which will speak directly to your audience. Increase loyalty and trust by establishing the right tone of voice and message which responds to your buyers needs.